Marketing and sales teams exist for the same end goal — new customers. Unfortunately, because they function separately, there can be a large disconnect that prevents them from supporting each other. At GreenHouse, we strategically close the gap between your marketing and sales efforts by working with and sharing data with your sales team.
With marketing and sales aligned, we’re able to provide closed-loop reporting that details the entire lead journey — from the moment that a visitor first looks at your website, to the second that they convert into a customer.
This data gives us powerful insight into which areas of your sales funnel could be improved to better support the digital buyer’s journey, and gives your sales team important prospect information they can use during their sales process to measure each prospect's level of sales-readiness and target their specific pain points and interests.