About Us

Our Roots


GreenHouse started with a question, a belief, and a vision.

We wondered, what if every business, new and established, chose to apply a startup philosophy? How would that philosophy influence the strategic decisions they make? Would it accelerate the pace at which they are able to achieve their goals?

We believe every business can benefit from the growth-focused mentality that comes with thinking like a startup. That’s why we decided to put our passion for authenticity, digital marketing and growth-hacking to work for businesses of all sizes.

Our vision is to create an incubator-like environment where startup, early stage, and established businesses can come to accelerate their growth and thrive. This methodology has had a GreenHouse Effect on each of the clients we’ve worked with. And our clients agree — you grow faster inside the GreenHouse.

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It takes a team

It takes a great team of talent to accomplish your goals.

Caleb Edwards

Founder & CEO

Caleb brings over 16 years of online marketing experience, developing growth strategies for a wide range of clients. As our founder and CEO, he works closely with our business development and digital marketing teams to ensure our marketing initiatives are always laser-focused on achieving growth for our clients.

Lauren Holiday Buys

Digital Marketing Director

As Digital Marketing Director, Lauren works closely with new clients. After determining their needs and goals, she uses this data to craft an initial inbound marketing strategy that will serve as the foundation for their continued long-term success.

Alyssa Hutchinson

Digital Marketing Coordinator

As our Digital Marketing Coordinator, Alyssa specializes in mobile and social media marketing. Her areas of expertise include boosting user engagement and retention, writing app content, and growing social media accounts through strategic campaigns.

Reagan Grochala GreenHouse Agency

Reagan Gorchala

Digital Media Marketing Assistant

As our Digital Media Marketing Assistant, Reagan specializes in copywriting for conversion. She works as part of our content team, researching SEO keywords and optimizing content for search.

Stacy Edwards

Senior Graphic Designer

With more than 15 years of design experience working for ad agencies, colleges, nonprofits and more, Stacy creates stunning digital and print collateral that elevates brands and makes them stand out from the competition. Stacy earned her Bachelor of Fine Arts degree from Ball State University.

Matthew Hunt

Web Development Director

Matthew brings over 10 years of experience as a web designer and developer creating custom website solutions. He provides website strategy, architecture, design, development, and technical direction for our web projects.

Grow Your Digital Marketing Return on Investment

HubSpot / Marketo Agency Partner

You've taken the leap and invested in a world-class marketing automation platform. Now it’s up to you to implement your platform of choice and start getting results. Feeling overwhelmed? That’s where we come in. Most marketing teams benefit from some help going beyond the typical onboarding services provided by your marketing automation software partner. By executing digital marketing services to the highest standards, we’ve been awarded HubSpot’s Agency Partner Certification. For enterprise-level brands, as a Marketo Partner agency we can provide the services you need to launch marketing programs across multiple channels and generate the revenue reporting to prove the ROI of your campaigns.

Marketo Partner

It’s no secret that inbound marketing is the most cost-effective way to grow your business. From attracting web visitors to closing customers, marketing automation software brings your entire marketing and sales funnel together. The result? Less hassle, more control, and a digital marketing strategy that actually works. We bring a team that is experienced, certified and ready to partner with you to build a lead generation and sales channel for your business.

According to Sirius Decisions, 92% of B2B marketers consider ABM to be extremely important to their overall marketing mix. We couldn’t agree more considering that today’s purchasing decisions involve 5 stakeholders (CEB Research). We have experience crafting and executing ABM campaigns that target the key decision makers at your named accounts. We source the data, craft the messaging, develop the offer and deploy the campaign at scale resulting in SQL leads for your sales team to follow up with.

As a marketer at the enterprise-level, the stakes are high and the pressure is on to deliver. Your IT department is overloaded and the deadline for your campaign is approaching fast. Our team has the creative, marketing and technical expertise to help you get your Marketo program ready to launch on budget and on time. As a Marketo Agency Partner, we have the resources and expertise to assist your team to help you leverage your investment in marketing automation technology.

GreenHouse Gives Back

How Our Team Members Make a Difference in the Community

Galileo School for Gifted Learning

Due to the success of Galileo, its original facility quickly became too small for a growing student enrollment, faculty and staff. To raise funds for a new building, Galileo began a capital campaign where Caleb volunteered to head the marketing team as a member of the school board. The entire GreenHouse team put in countless hours designing branding, campaign collateral, local PR and building a new website to aid Galileo in their efforts.

Galileo School, online marketing agency

One Million Cups

One Million Cups is a weekly event for local entrepreneurs to meet and present their startups to the thriving peer network of founders in Orlando. GreenHouse is an organizer of this event and Kristen volunteers her time each Wednesday morning to help host and market it. Doing so is a great way to support the local Orlando tech startup scene and network with professionals. Plus, we love hearing all the new ideas our locals have!

One Million Cups, online marketing agency

Internship Program

GreenHouse works closely with the University of Central Florida to find students interested in learning more about inbound marketing in a professional work environment. We typically hire two to five interns each semester, dedicating time to teaching them the Inbound Methodology and enhancing their professional skills. Our interns work directly with each team member on real client work to gain unbeatable experience in the marketing industry.

Internship Program, online marketing agency

Coaching at Starter Studio

Starter Studio provides education, mentorship, legal and financial resources, networking opportunities, and the right culture to help innovative solutions grow. GreenHouse has been invited to coach Starters participating in the program on how to use inbound marketing to grow and scale their startup. We get to know each founder and coach them individually on-site at Starter Studio at no cost to them.

Starter Studio Orlando

Schedule Your Free Inbound Marketing Discovery Session

Identify key online marketing strategies, fill your pipeline, grow your business

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