With plenty of local, deserving non-profits also looking for investment, our goal was to create a reputable, inspiring image that captured the core values of the tuition-free charter school. Our design centered around Galileo’s belief that children should go to school not only to learn, but to also explore, play, think and grow. The organic, nature-inspired branding evoked that feeling of endless creativity and potential, while also referencing the science, art, and technology achievements Galileo is known for.
Simplified Website Design
Galileo’s web presence is a critical information hub visited daily by parents needing to quickly access important information about school events and updates. Their previous website was difficult to navigate and cluttered with outdated information. Working with our web development partner, Afteractive, our goal was to simplify and modernize the new website design, while creating a clear navigation and hierarchy of information. We humanized the school as well by including pictures of real students, teachers, and staff members. The result is a custom, beautifully branded website that will serve the school well for years to come.
Capital Campaign Design
Another critical component of a successful capital campaign includes print collateral: brochures, presentation folders, fact sheets and business cards. These materials allowed us to tell the Galileo success story, while building the benefits of investing in a gifted future to change tomorrow’s world.
Local PR & Outreach
To celebrate Galileo’s groundbreaking ceremony, we reached out to state and city representatives, parents and teachers, and members of the press. We garnered mentions in the Orlando Business Journal and the event was attended by a staffer from Congressman Mica’s office, Representative Jason Brodeur and an official from the Seminole County School Board.
Michele Gill, Ph.D.
Caleb and his team have implemented a comprehensive plan to increase our business throughinbound marketing and social media. They have a thorough understanding of what it takes to make it successful. We are very happy with the results! We highly recommend them!
Founder of Galileo School For Gifted Learning