About Us

Our Roots


GreenHouse started with a question, a belief, and a vision.

We wondered, what if every business, new and established, chose to apply a startup philosophy? How would that philosophy influence the strategic decisions they make? Would it accelerate the pace at which they are able to achieve their goals?

We believe every business can benefit from the growth-focused mentality that comes with thinking like a startup. That’s why we decided to put our passion for authenticity, digital marketing and growth-hacking to work for businesses of all sizes.

Our vision is to create an incubator-like environment where startup, early stage, and established businesses can come to accelerate their growth and thrive. This methodology has had a GreenHouse Effect on each of the clients we’ve worked with. And our clients agree — you grow faster inside the GreenHouse.

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It takes a team

It takes a great team of talent to accomplish your goals.

Caleb Edwards

Founder & CEO

Caleb brings over 16 years of online marketing experience developing growth strategies for a wide range of clients. As our founder and CEO, he works closely with our business development and digital marketing team to ensure our marketing initiatives are always laser-focused on achieving growth for our clients.

Kristen Wiley

Chief Marketing Officer

Kristen joined the GreenHouse team 4 years ago and continues to put her entrepreneurial spirit to work. As a digital marketing strategist and our CMO, she identifies new opportunities for client growth and ensures our digital strategies are aligned for successful long-term client partnerships.

Lauren Holiday Buys

Digital Marketing Director

As our onboarding specialist, Lauren has devoted her 2 years at GreenHouse to working closely with new clients. After determining their needs and goals, she uses this data to craft an initial strategy that will serve as the foundation for their continued long-term success.

Erin Wachtel

Inbound Marketing Director

During her past 6 years working at GreenHouse, Erin has gotten digitial marketing down to a science. She manages our inbound marketing team on a daily basis, working closely with our clients to ensure we hit our monthly goals consistently.

Samantha Dilday

Content Marketing Director

After working at GreenHouse for more than 4 years, Sam is well-versed in writing copy that converts. She applies more than 6 years of writing experience to polish our online and in-print content marketing assets, and to communicate our clients’ messages effectively -- with conversions in mind.

Stacy Edwards

Senior Graphic Designer

With more than 15 years of design experience working for ad agencies, colleges, nonprofits and more, Stacy creates stunning digital and print collateral that elevates brands and makes them stand out from the competition. Stacy earned her Bachelor of Fine Arts degree from Ball State University.

Graham Cohen

Graham Cohen

Video Director

Graham provides leadership and hands-on direction for all video projects, ensuring that all videos are created to tell compelling visual stories that resonate with audiences and achieve marketing goals.

Matthew Hunt

Web Development Partner

Matthew brings over 10 years of experience as a web designer and developer creating custom website solutions. He provides website strategy, architecture, design, development, and provides technical direction.

HubSpot Agency Partner

Certified Inbound Marketing Agency

From attracting visitors to closing customers, HubSpot software brings your entire marketing funnel together. The result? Less hassle, more control, and an inbound marketing strategy that actually works. By executing inbound marketing services to the highest standards, we’ve been awarded HubSpot’s Agency Partner Certification. This means we’ve proven our expertise not only in the inbound methodology, but also in acquiring, managing, and retaining clients through the HubSpot software platform. Based on our preferred access to HubSpot support, our clients have the best opportunity for inbound marketing success.

Marketo Partner

HubSpot wrote the book on Inbound Methodology. And their Inbound Certification ensures marketers and agencies not only read that book but also excel at implementing its strategy. Our team members have proven their capabilities to receive the coveted Inbound Certification from HubSpot so your business can reap the benefits.

One part test, one part practicum, the HubSpot Certification assesses marketers’ knowledge of the in’s and out’s of the HubSpot software platform. Applicants must demonstrate their ability to deliver real inbound results. And our entire team has done just that – we know the best practices and have the technical expertise to succeed in inbound marketing.

As a certified Agency Partner, we have proven to HubSpot that we know how to market, sell, deliver, and grow with inbound and HubSpot – the four stages of the Agency Partner Methodology. Agencies must earn the Inbound and HubSpot Certifications before they can tackle the Agency Partner Certification. So you can be sure your marketing agency knows its stuff.

GreenHouse Gives Back

How Our Team Members Make a Difference in the Community

Galileo School for Gifted Learning

Due to the success of Galileo, its original facility quickly became too small for a growing student enrollment, faculty and staff. To raise funds for a new building, Galileo began a capital campaign where Caleb volunteered to head the marketing team as a member of the school board. The entire GreenHouse team put in countless hours designing branding, campaign collateral, local PR and building a new website to aid Galileo in their efforts.

Galileo School, online marketing agency

One Million Cups

One Million Cups is a weekly event for local entrepreneurs to meet and present their startups to the thriving peer network of founders in Orlando. GreenHouse is an organizer of this event and Kristen volunteers her time each Wednesday morning to help host and market it. Doing so is a great way to support the local Orlando tech startup scene and network with professionals. Plus, we love hearing all the new ideas our locals have!

One Million Cups, online marketing agency

Internship Program

GreenHouse works closely with the University of Central Florida to find students interested in learning more about inbound marketing in a professional work environment. We typically hire two to five interns each semester, dedicating time to teaching them the Inbound Methodology and enhancing their professional skills. Our interns work directly with each team member on real client work to gain unbeatable experience in the marketing industry.

Internship Program, online marketing agency

Coaching at Starter Studio

Starter Studio provides education, mentorship, legal and financial resources, networking opportunities, and the right culture to help innovative solutions grow. GreenHouse has been invited to coach Starters participating in the program on how to use inbound marketing to grow and scale their startup. We get to know each founder and coach them individually on-site at Starter Studio at no cost to them.

Starter Studio Orlando

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Identify key online marketing strategies, fill your pipeline, grow your business

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